Jo Se Hyeon is a South Korean fashion / editorial photographer who every year photographs celebrities with orphans to promote domestic adoption. This campaign is called Letters for Angels. They say, overall, 90% of the kids featured in pictures have been adopted since they launched that campaign in 2003. Historically, South Korea let a lot of orphan and non-orphan babies be adopted abroad.
Jo Se Hyeon also mentors youngsters through photography with his youth program Heuimang Frame (Frame of Hope).
I’ll share here a bit of his work for Letters to Angels. As a photographer, I appreciate the soft and intimate atmosphere here. Probably a huge softbox on top and a reflector low from below (except for Park Geun Hye, probably 2 light sources). Me like.