Samsung says Galaxy Gear smartwatch sales hit 800k. What’s a “sale”?


Samsung’s Galaxy Gear, the smartwatch that garnered relatively poor reviews and reported high return rates, has topped 800,000 sales according to the company. Reuters reported the figure on Tuesday morning, just two months after the device launched. Yet Business Korea says industry sources tell it only 50,000 Galaxy Gear devices have been sold. What’s the deal?

Similar to most other mobile device makers, Samsung is likely reporting the number of Galaxy Gear units shipped to retailers; i.e.; devices to be sold. These wouldn’t be actual sales to end customers. Unless Samsung has hooks into every retail partners point-of-sale and inventory systems, it’s simply not possible to know the exact number of actual sales for its smartwatch. This is, therefore, pretty standard industry practice.

But I think Samsung’s commentary is a little disingenuous. The Reuters article ends with this statement from Samsung: “It’s the most sold wearable watch available…

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